Nike LeBron Video is gaining popularity

LeBron James return to Cleveland helped Nike’s “Rise” surge a 155% to more than 3.8 million views on the web last week. Fans and non fans are still churning out parody and derivative videos (including, even, Nike itself) from the game between the Miami Heat and the Cleveland cavaliers that took place on Dec. 2 which the Heat beat the Cav’s 118-90.